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Nielson: Apple iOS Leads Smartphone, While Android Attracts Most Recent Customers

Android is continously gaining popularity, according to November data from Nielsen, the popularity of Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers. But iOS remains the dominant smartphone OS, at least right now.

Nielson Nov'2010 smartphone os data

Despite its surge among recent acquirers, when it comes to overall consumer market share, Android OS (25.8%) is still behind iOS (28.6%). RIM Blackberry’s position is less clear (26.1%) puts it within the margin of error of both Apple iOS and Android.

Nielson: Nov'2010 iOS vs. Android vs.BalckBerry

However: All three smartphone OS leaders — iOS, Blackberry and Android — are benefitting from strong demand for smartphones. In Nov., 45% of recent acquirers chose a smartphone over a feature phone.

Nielson Nov'2010 Smartphone data graph


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