When consumers use their mobile phones, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps – at least in terms of time spent.
A new study from Nielsen that tracks and analyzes data from on-device installed on thousands of iOS and Android smartphones suggests that, “the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, 67 percent of it is spent on apps, and 33 percent of the time on the mobile web.”
Perhaps more surprising, is that despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent. According to Nielsen, “the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps, and the top 50 apps account 61 percent of all the time spent.”
With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of user’s short attention spans on their mobile phones.
According to a check of the Android Market as of Thursday, top apps included Facebook, Kindle, YouTube, Google Maps, Pandora, and Skype. Given these apps are quite popular off of the mobile phone, it shouldn’t be too surprising that they’re equally popular in their mobile form.