A Nielsen study issued yesterday on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones — and where they’re using them, too. According to Nielsen nearly 12,000 connected device owners:
The research note, sourced from 12,000 respondents, revealed that; “70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared to only 35% of eReader owners; 61% of eReader owners use their device in bed, compared to 57% of tablet owners and 51% of smartphone owners.”
Here’s a couple more interesting findings plus another colorful chart:
But just how much time are tablet, eReader, and smartphone owners spending using their device while watching TV or lying in bed? When asked how they spent time with their device:
- Tablet owners said 30% of their time spent with their device was while watching TV compared to 21% lying in bed.
- Smartphone owners say that 20% of the time they use their smartphones is while watching TV, compared to 11% lying in bed.
- eReader owners indicated only 15% of their eReader time was spent watching TV, though they spent a whopping 37% of their device usage time in bed.