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Nielsen: Consumer Desire for Android Smartphone Grows to 33 Percent; Past’s iOS and BlackBerry

A survey conducted by the Nielsen’s of U.S. mobile consumers from July-September 2010 reports that the consumers planning on getting a new smartphone had a very clear preference: “33% wanted an Apple iPhone. Slightly more than a quarter (26%) said they desired a device with the Google Android operating system, and 13% said they wanted a RIM Blackberry.”

According to Nielsen those same surveys for January 2011 — March 2011 now shows that “31% consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30% and RIM Blackberry is down to 11%.” Almost 20% of consumers are unsure of what to choose next.

Nielsen further reports that “as of March 2011, 37% of mobile consumers who owned a smartphone had a device with an Android OS. Apple’s iOS, claimed by 27% of consumers, is now outpacing Blackberry, which has 22% of the market.”

[Source: Nielsenwire]

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