Google Analytics’s ‘Site Speed’ report now extended with more metrics in Analytics to help site owners improve performance. “In the Site Speed report we’re exposing a new set of metrics available in the “Technical” section that can be found in each one of the Site Speed tabs (Explorer, Performance, and Map Overlay),” blogged Google Analytics team.
In addition to Avg. Page Load Time, the Site Speed report displays the following network and server metrics in the Technical sections:
- Avg. Redirection Time – the time spent in redirection before fetching this page. If there are no redirects, the value for this metric is expected to be 0.
- Avg. Domain Lookup Time – the average amount of time spent in DNS lookup for this page.
- Avg. Server Connection Time – the time needed for the user to connect to your server.
- Avg. Server Response Time – the time for your server to respond to a user request, including the network time from the user’s location to your server.
- Avg. Page Download Time – the time to download your page.
The team says to significantly increase your website’s speed, evaluate your Site Speed report for metrics that have the largest values and target those for improvement and take the actions:
“For additional ways to improve your site speed, be sure to view your site’s performance by browser type and Geo location. Your pages may need to be optimized to display faster on a specific browser or for a specific country. Visit the Map Overlay tab to gain insights by region and add “browser” as a secondary dimension to see the impact by browser,” explains Google.
- High Avg. Redirection Time – analyze whether the redirects are necessary. Also check sources to see if a specific referrer is causing high redirect latency.
- High Avg. Domain Lookup Time – consider changing DNS provider that provides consistent and lower response times.
- High Avg. Server Response Time – reduce backend processing time or place a server closer to users.
- High Avg. Page Download Time – reduce your initial data size.