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Jan082018

New Search Console By Google Coming in Weeks Ahead with More Updates Over the Year

Back in August of 2017, Google begun with a limited number of users testing of a beta version of the new Search Console experience has announced of making it available to everyone in the coming weeks.

With this release all users can explore this new simplified process of optimizing a website’s presence on Google Search. Specifically, the functionality will let provide users access to new Search Performance, Index Coverage, AMP status and Job posting reports.

Google said, though the new Search Console is ready for day-to-day usage with most functionalities, however still some popular functionalities from the classic Console will continue adding to the new experience over the course of the year. As a result, both versions will be easily interconnected via links in the navigation bar until the new Search Console is complete to use side-by-side.

All verified users be notified via a message once their site is ready in the new Search Console.

The new Search Console as Google explains provide “a responsive user-interface, more transparency in to indexing, two-way communications between Google and website owners, surfaces most actionable insights with interaction model that guides through the process of fixing issues.” Also notesworty is the ability to share reports within the organization for internal collaboration. Revoking access is likewise easy and intuitive.

Here is more on the new Search Console features:

Search Performance report

The new Search Performance report, similiar to the Search Analytics reports now gives 16 months of data for easier analyzing long-term trends along with year-over-year comparisons. Specifically, the new report now enable you to see clicks, impressions, CTR and average position. And, also let you filter by web, image or video search results and segment by query, page, country or device type.

In the near future, this data will also become available in the Search Console API, says Google.

The screenshot below shows the Search Performance report:

Index Coverage report gives a comprehensive insight into the Google’s indexing of URLs from a website. It lists correctly indexed URLs, gives warnings about potential indexing issues, along with explaining why Goolge isn’t indexing some URLs.

The report builts upon the new Issue tracking functionality and alerts you when new issues are detected and helps webmasters monitor their fix.

The report shows changes over time and improvements to site indexing over that time frame. Clicking on any error URL will bring up links to diagnostics tools, as well as a way to resubmit the URL for indexing. The data can also be exported for deeper analysis.

Google notes, that this report “works best for sites that submit sitemap files.”

See the new Index Coverage report below:

Index Coverage report by Google

Here is the work process as Google describes:

  • When you drill down into a specific issue you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic-tools that help you understand what is the source of the problem.
  • Fixing Search issues often involves multiple teams within a company. Giving the right people access to information about the current status, or about issues that have come up there, is critical to improving an implementation quickly. Now, within most reports in the new Search Console, you can do that with the share button on top of the report which will create a shareable link to the report. Once things are resolved, you can disable sharing just as easily.
  • The new Search Console can also help you confirm that you’ve resolved an issue, and help us to update our index accordingly. To do this, select a flagged issue, and click validate fix. Google will then crawl and reprocess the affected URLs with a higher priority, helping your site to get back on track faster than ever.
  • The Index Coverage report works best for sites that submit sitemap files. Sitemap files are a great way to let search engines know about new and updated URLs. Once you’ve submitted a sitemap file, you can now use the sitemap filter over the Index Coverage data, so that you’re able to focus on an exact list of URLs.

The search enhancements in the new Search Console now include improvements to AMP and Job Postings pages with more slated to come later.

AMP Status report provide errors and warnings around AMP URLs, along with diagnosis of the issue, lets you fix the issue and help test to make the AMP URLs validate. Google said, it will begin “crawling and reprocess all affected URLs with a higher priority.” In addition, the AMP reports can be shared with external teams. You can also request to validate the fix across multiple pages in the Search Console itself.

  • The first feature is aimed at providing faster feedback in the process of fixing an issue. This is achieved by running several instantaneous tests once you click the validate fix button. If your pages don’t pass this test we provide you with an immediate notification, otherwise we go ahead and reprocess the rest of the affected pages.
  • The second new feature is aimed at providing positive feedback during the fix process by expanding the validation log with a list of URLs that were identified as fixed (in addition to URLs that failed the validation or might still be pending).

Job Posting report

Similar to AMP report, the new Job postings report will show statistics around the job listing results, indexing issues if any and way to fix them to all those lists jobs on their website directly through Google for Jobs, says Google.

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