Getting a mobile site in shape today is of more importance than ever—Google already has many tools in its disposal helping to create a seamless and responsive mobile site, such as Optimize, which makes it easy to test and find elements on a site for the best mobile site experience.
Now, making it even more easier Google is introducing a new “responsive visual editor” that help preview your mobile site on any variation and screen size. The new editor helps over come the one-size-fits-all approach issues while optimizing a mobile site—as when you are now done with creating a test page, you can immediately preview it on any screen size using the new responsive editor.
In the screen shot below, you can see the app bar:
Or, just select a device from the list, like a Nexus 7 or iPad to preview the page on a specific device.
Here, is a drop-down of devices list:
“This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that small tweaks can make a big impact,” writes Google.
Determine What Should Test On Your Mobile Site?
With Google Analytics 360 you’ll be able to analyze any customer interaction, for example from search to checkout, to figure out which points of purchase process need help. Once you’ve determined to points where your site needs work, just use Optimize 360 to take action, which is natively integrated with Analytics 360.
Start testing new mobile experiences with the responsive visual editor in Optimize, check out more over at this Help page.
In other news today, Google has just dropped the support for meta news keywords tag. The meta new keywords tag was introduced in 2012 specifically for news publishers has quitely stopped working months ago.
A Google Webmaster Trends Analyst John Mueller has confirmed this in a tweet to Joost de Valk, said, “It looks like we dropped support for this around the time when we removed it from the help center.” Adding, “Keeping it on pages is fine, we just don’t use it for Google News anymore,” he said.
Below you can see full tweet:
So the question comes up: are meta news_keywords still supported / useful?
— Joost de Valk (@jdevalk) 19 February 2018
Hi Joost, it looks like we dropped support for this around the time when we removed it from the help center. Keeping it on pages is fine, we just don't use it for Google News anymore.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) 20 February 2018