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Google Adds Reach Planner in AdWords, Tests 2 Product Listing Ads Carousels on Mobile

With a goal to help advertisers build better media plans on YouTube and across the web, Google on Monday launched a new tool in Adwords, providing them with answer to questions like, “How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?”

The new tool dubbed “Reach Planner” can help advertisers in forecasting the reach and frequency achievable in over fifty countries across YouTube and Google’s video partners, stated Google.

In our quest to make planners’ lives easier, we are going beyond reach curves to introduce a key new feature: product mixes.

Planners uses video formats to reach viewers in different ways, now through “product mixes” they can give Google their marketing objective, ad preferences and budget, and in return Google will recommend YouTube’s solutions to achieve their goal.

For instance, “if you want to maximize reach to drive awareness, and have short creative assets, Reach Planner will recommend the right allocation of spend between TrueView in-stream and Bumpers to achieve that goal,” explains google.

Those interested in accessing Reach Planner can contact their Google sales team, today.

Also, an experimental feature that shows two different formats of Google Shopping ads in a search result was spotted.

A carousel of standard product listing ads is shown at the top of mobile search result and then a second carousel of Showcase Shopping ads beow it, revealed SEM Post.

The second carousel, labeled “Shop by store,” features Showcase Shopping ads. Instead of linking to individual products on the advertisers’ websites — like the traditional product listings ads above — Showcase ads bring up a Google-hosted page of a collection of related products from the retailer.

In the screenshot below you can see two Product Listing Ads carousel in a mobile search result:

Google double Product Listing Ads carousel in the mobile search results

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