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New R Package ‘googleAnalyticsR’ for Analytics Reporting API V4

Google announced a new R package called ‘googleAnalyticsR’ to interact with the recently released Google Analytics Reporting API V4.

R is increasingly popular with web analysts due to its powerful data processing, statistics and visualisation capabilities that comes from open source packages. While, “googleAnalyticsR allows you to download Google Analytics data straight into an R session,” which than with other R packages, can be use to create insight and action from your data.

The library will also take advantage of any new aspects of the V4 API as it develops as well as v3 API capabilities.

googleAnalyticsR includes features unique to v4: “On the fly calculated metrics, Pivot reports, Histogram data, Multiple and more advanced segments, Multi-date requests, Cohorts, and Batched reports.”

For getting started with googleAnalyticsR, first you need to have latest versions of R and optionally the R IDE, RStudio. Then, start up RStudio, and issue the following command to install the package on your computer plus any dependencies: “install.packages(“googleAnalyticsR”)”

After successful installation, you can load the library via library(googleAnalyticsR), and read the documentation within R via ?googleAnalyticsR, or on the package website. For more information, check out the v4 help page.

googleAnalyticsR pakaage for R

Google has announced some changes made to the reviews schema guidelines to prohibit the use of schema for reviews that contain profanity and vulgar language, which means website owners that adds need to remove those reviews from their website or remove the schema.

The new guideline stats, “[P]rofanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”

Google also added new metric on December 15, to Google My Business insights that lets you see how your photos perform in comparrision to photos of your competitors.

Here’s how you can access this (via Google):

  • Sign in to Google My Business.
  • Make sure you’re using card view . If you’re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon on the right side above your pages.
  • If you manage more than one location in your account, click the location whose Insights you want to view.
  • Click Insights from the bar at the top of the page, beside Info.

A reminder issued this week via twitter, by Google’s Gary Illyes stats, that “sending automated queries to search engines are generally against their Terms of Service.”

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