Microsoft announces that “National Basketball Association’s New Orleans Hornets have selected Microsoft Dynamics CRM over Salesforce.com because of the technology’s flexibility and comprehensive customer relationship management (CRM) features, as well as the option to extend the capabilities of Dynamics CRM offerings down the road. Organization initially integrated Dynamics CRM with Ticketmaster and its systems to elevate customer service and marketing efforts. Hornets using Dynamics CRM builded an application that’ll enable scouts in the field to manage player performance information,” writes Microsoft. “The team’s initial use of Dynamics CRM allowed an agent to quickly access a customer’s history in an effort to better serve the customer’s specific needs when it comes to purchasing tickets. This information gave Hornets’ management ability to understand in which geography they sell the most tickets, so they can establish successful sales operations. From that original implementation of Dynamics CRM, Caflisch worked with Transech, a Microsoft Gold Certified Partner, based in Houma, La., to create the app for smartphones that would enable scouts to store information on players they were watching in real time,” explains Microsoft Press.