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New “Mango” Windows Phone 7 Logo Unveiled; WP7 Hit by Abysmal Sales Android Captures 50% Market in Q2 2011

It looks Microsoft is getting ready to launch a new logo for the Windows Phone division. As, a Japanese Microsoft MSDN blog has officially posted up the new logo.

The new logo is a non-3D, no chrome and visually represents the “tile” system in a minimalist way. In short, it uses a flat 2D square version of the normal Windows logo, instead of the previous version that has the logo inside a green sphere that has a 3D effect.

It’s possible that the new logo is being shown in Japan first because the first “Mango” Windows Phone 7 smartphone is being launched in Japan later this month.

Microsoft and Nokia looks like the two companies will be holding a joint press event later this month. The Unwired reports that the two companies are teaming up to hold a party on August 17 at GamesCom, the massive games convention in Cologne, Germany.

The website has an image of what looks like an invitation to the party which promises to have “a live act and great DJs.” The invite also adds it will have “exciting actions and surprises.” If you happen to be attending the event you will also get a chance to win one of three Nokia Windows Phone 7 smartphones when the devices become available.

Microsoft has been very quiet about Windows Phone 7 sales. In a report released by Canalys, the platform is pinned to have only sold 1.5 million devices during Q2 2011.

Apple was able to ship 20.3 million iPhones during the same period, but the numbers are very different to that of Android. The platform — created by search giant Google — saw a massive 51.9 million devices shipped, up 379% over the same period last year. According to Canalys, Samsung is now the largest Android manufacturer, making 17 million devices out of that 51.9 million.

Canalys notes that Samsung was unable to capitalize on Nokia’s “weaked state” worldwide, as it transitions from it’s outdated Symbian phone OS to Windows Phone platform in Q4 of this year.

Currently, the Redmond based software giant is down 52% compared to last year with phone shipments making up a mere 1% of global mobile market share. It’s worth noting that the platform had not launched this time last year, and the company has since retired its once extremely popular “Windows Mobile” line, leading to less shipments as its new platform takes shape.

RIM has also had a hard time recently, with its market share dropping from 45% last year to 33%, but the company managed to increase shipments 11% which helped it to retain the number one spot in Latin America. RIM stated that “it must continue to innovative and recapture lost momentum. It’s critical that the next-generation BlackBerry OS 7-based products launch ahead of the upcoming holiday season to compete in the market.”

[Source: MSDN blog, the::unwired, Canalys]

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