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New in DoubleClick ‘Campaign Manager Connector, Sensitive Category Classifiers’ and More

DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly without the need to import data into spreadsheets, with the newly released DoubleClick Campaign Manager Connector.

“Users can now quickly create dashboards with over 50 DCM metrics and dimensions,” Google writes. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.

Google Data Studio in beta allows users to connect, transform, visualize, and share data no matter where it lives. To get started, you first need to connect to your DCM network or advertiser through the Data Sources page, and then create a new report from scratch or by using DCM template to populate the dashboard with data, google explained.

See this Help Center to learn more about the new DCM connector.

Creating a new report with DoubleClick Campaign Manager (DCM) Connector

Creating a new report with DoubleClick Campaign Manager (DCM) Connector.

New DoubleClick precision marketing innovations announced today, that allow more relevant marketing for consumers, as well as allow marketers to reach and measure their audiences across screens, programmatically, in a brand-safe and verifiable way.

First up, with the new ‘Sensitive category classifiers’ in DoubleClick Bid Manager, it’s now possible to specify categories of apps to exclude based on their fit for your brand. And, the upcoming ‘app verfication’ in both DoubleClick Bid Manager and DCM, “will provide you with greater insight around the apps your ads ran in.”

‘Active View measurement’ rolling out for apps in DCM and DBM, help to see when consumers sees an app ads.

Lastly, the new JavaScript API called ‘Intersection Observer’ in Google Chrome released today, provides viewability measurement for mobile and desktop web placements without the need for Flash.

“Built directly into the Chrome Browser, Intersection Observer improves viewability coverage for all video and display formats across screens by solving technical challenges associated with mobile viewability measurement,” Google explains. “It also provides faster browsing and less battery drain, improving the consumer experience.”

Update 12/03: This Mobile Ads Garage video is a deep technical dive on one subject: Native Ads Express in an Android RecyclerView. In the video, you’ll learn how to modify an existing RecyclerView implementation to include Native Express ads, all the way from updating the adapter to loading the ads.

In addition, you’ll get a clever trick that makes sure your ads are always sized to match the UI, so they fit right in with your content.

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