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New Google Analytics: Upcoming Simplified Primary Navigation and Other Design Updates Announced

On March 23, a new version of Google Analytics beta was launched that included, along with many other improvements, a redesigned user interface. Today, in a blog post Lucas Pettinati, Lead User Experience Designer, Google Analytics team announced that next week they will release some more changes — the biggest change you’ll notice is the primary navigation simplified into three tabs – Home, Standard Reporting, and Custom Reporting – to give you quicker access to the information that matters.

Also, incorporated the second layer of navigation that appeared in “My Site” throughout the Home and Standard Reporting tabs.

In addition, Pettinati said they’ve a number of improvements planned to the overall Analytics interface to bring more focus on data, as well as exciting new features that will make analyzing data faster and easier.

Here’s what you can expect in each tab:

Home tab holds all reports and features that allow you to quickly understand what is happening on your site. You’ll find your custom dashboards here as well as your automatic and custom alerts from Google Analytics Intelligence.

Standard Reporting: All the built-in reports to understand your audience, advertising impact, traffic sources, conversions, content, and more are now displayed in one central place.

Also, Google addded a report finder in the Standard Reporting tab. “This will allow you to type the name of a report you’re interested in and quickly navigate to it without needing to hunt for it in the proper section,” revealed Pettinati.

Custom Reporting: Google Analytics lets you build your own reports to get exactly the data you need. With the new tab, “we’re making Custom Reports a more important part of the interface. You’ll be able to access any reports you’ve created here and build new ones,” Pettinati added.

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