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New Google AMP Client ID API and Google Analytics Enhances Support for AMP on Cache

Google Analytics continues to evolve support of Accelerated Mobile Pages (AMP), as customers base adopting AMP is growing faster with billions of content being published every week, “a new service AMP Client ID API,” that will enable AMP pages displayed via Google such as in Google Search is launched, September 5th.

How will this work?

Google said, the new Client ID API solution “will allow web pages, which may be partially served on Google platforms and partially on customers domain, to communicate with each other.” Once this communication between the new API and Google Analytics happens, it checks to see “if a non-AMP pages user had ever visited an AMP page displayed by Google.” When true, “you can via Analytics understand user behavior across these two page types as a single cohesive experience,” google explained.

To get started using this solution, you must first opt-in via a code change need to implement on both AMP and non-AMP websites, as well as acknowledgement of new Google Analytics terms for using this API.

Once opted-in, you will notice changes to some metrics, like user and session metrics, drops to become more accurate counts, becuase “formerly distinct users are now recognised as the same person,” as well as “related metrics such as Time on Site and Bounce Rate, will also become more accurate now.”

While there will also “a temporary rise in new users, which is part of the function more accurately counting users.” “This is a one-time effect, and continue until all users who have viewed AMP pages in the past return to your site,” writes google. This can take a short or long time “depending on how quickly users return to your site/app.”

This solution is available today, you can review the documentation and opt-in when ready. To see help on code instructions and new terms, head over here.

Opt into this feature here, and read our help center article.

Google has also now officially rolled out the ability for AMP links to show up in the featured snippets section at the top of its mobile search results.

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