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New Google AdSense Ad Review Center Rolls Out Redesigned User Interface

Google’s new Ad Review Center features helps you make faster and better decisions including improved user experience.

The redesigned “Ad Review Center” tiles making the controls more clear and intuitive, in addition to the newly added widget styles and an improved layout.

Learn more about the Ad Review Center in our Help Center and share your feedback on these new features on our AdSense+ page.

With the new Ad Review Center, you can now find and take action on related ads quickly and more efficiently. “Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block,” informs AdSense team.

Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.

AdSense Ad Review Center: Find Related ads

In addition, to provide better insights to help you make informed decisions around whether to allow or block particular ads, Google adding following new signals:”

  • Impression score indicates “whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site,” google writes adding, “it’s recommend to consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.”
  • Serving status identifies whether an ad is active or not. “If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur,” google added.
  • Historical trend shows “whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data,” google said. “This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.”

new google adsense ad review center

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