Google Ads has introduced a new workflow designed to help advertisers in creating specific business ad campaigns.
Until now, advertisers used to create their ad campaigns without even specifying business goals, says Google. Now, the new workflows will inform them of the ideal campaign types to define their specific business goals.
Advertisers would now first select their goal, and in turn, Google Ads will display relevant campaign types along with suggestions to set up the campaign.
Simply click on campaign type to begin creating it.
As an example, “for a goal to drive sales, the workflow will show most effective matching campaign types, in this case, Google will suggest Search, Display and Shopping campaign types,” Google explained.
“When selected brand awareness and reach as the goal, Google will recommend Display and Video campaign types as options.”
Here is an image of Google Ads workflow for creating goal-based campaigns:
Google Ads surfaces relevant suggestions based on advertising campaign goals and may include campaign subtypes, ad formats, ad extensions, and bidding focus.