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New AdWords Reports in Google Analytics – Measure ‘what happens after people click on your ads’

At eMetrics in San Jose, Google “launched a new set of “AdWords reports in Google Analytics” that give more insight into what happens after a click. Using new reports, you can view all the visits from clicks on exact matched ads for any keyword, ad group, or campaign in your account. You can also see how many pages that group visited and average time spent on site. If you use funnel reports in GA, you can even see specific step where visitors tend to drop off when trying to make a purchase,” explains Google. To use new reports, you need a linked Google Analytics account with destination URL auto-tagging turned on. This’s easy to set up; you can start by clicking on Reporting tab, and then selecting Google Analytics in AdWords account.

More info: AdWords reports in Google Analytics

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