New AdWords reports in Google Analytics are now available to all advertisers, and give you deeper insight into the performance of your AdWords campaigns. “If you’re a fan of Placement Performance report, you should take a look at Placements report in GA, that lets you analyze visits your site received from ads on Google Content Network, and it offers more insight and information than AdWords PPR. You can see number of visits, number of conversions, and engagement metrics like bounce rate & time on site,” noted Google.
In order to use new reports, link your AdWords and GA accounts with destination URL auto-tagging turned on. If you haven’t already done this, you can set it up by clicking on Reporting tab, then GA. You’ll find new reports in Traffic Sources section of your reports.