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New AdWords Ads Placement on Search Results Introduced (Ads Shown on Side Results May Appear Below in Some Cases)

Google introduces new ad placements on Google Search. “Starting today, ads that have previously shown to the side of the results may in some cases appear below them. We dynamically optimize each search page, including its ads, to provide the best experience for our users,” revealed Jerry Dischler, Director, Search Ads Product Management.

He says “In many cases, we have found that displaying ads below search results fits better into the user’s flow as they scan the page from top to bottom. On average, this placement performed better than side ads in terms of click-through rate in our tests.”

“If you’re interested in comparing the performance of your ads in the top positions versus all other positions, you may use the “Top vs. Side” segment.”

“With this launch, all side, bottom and experiment impressions will now be classified as “Other” so you can more easily see how your top ad placements perform against placements on the rest of the page. In the coming weeks, “Top vs. Side” will be renamed to “Top vs. Other.”,” explained Jerry.

Ads showing to the side of the search results

AdWords Ads showing to the side of the search results

Ads showing below the search results

AdWords Ads showing below the search results

To learn more about ad positions, visit AdWords Help Center.

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