Google announced a few changes that will further enhance your new AdSense account management experience:
- Default metrics shown on Home and Performance reports pages switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under Performance reports tab.
- Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.
- Ad unit impressions and queries have been renamed “Ad requests “better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google’s servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
- Updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
For publishers using AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products.