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New AdSense 970×90 Leaderboard; Google Display Planner and New Reports in AdWords

Google back in November last year had introduced 300×600 larger ad size, today, launched a new larger ad format “970×90” to its AdSense ad units.

The new IAB approved 970×90 ad units are also known as ‘super leaderboards’, offer visually impactful placement for advertisers to promote their products and services even on wider screens.

Google notes, that since the 970×90 leaderboard is new, it’ll currently show text ads with up to four text ads organized in a column layout. But, as with other ad sizes, the number of text ads per unit may vary per impression.

When enabling image and rich media ads for this unit, display ads in the size of a 728×90 unit will be displayed initially. However, over time, “the inventory of image and rich media ads for the 970×90 will grow and you’ll see more full-size display ads being served,” Google says.

AdSense 970x90 Text Ads Leaderboard

AdSense 970x90 Super leaderboard Image ad unit

Google has also launched a couple of new tools to help display advertisers with knowing audience, and using that knowledge to reach them in smart ways.

Launhced today, are the Google Display Planner along with two new reports: “Demographic Performance and Placement Performance.”

“”Google Display Planner,” part of Adwords is a free research and planning tool that delivers targeting ideas and estimates to help you build better display campaigns.

Based on data you enter, “the tool suggests places to run your ads on the Google Display Network along with key related details: impression and cookie ranges for our inventory, age and gender breakdowns, and historical cost-per-click (CPC) information,” explains Google.

Display Planner will be available in the Tools & Analysis menu, so with one click you can add your plan directly to your account, or download to share it.

The tool will be rolling out to the US over the course of this week, and globally in the next few weeks.

It offer following features:

  • “Find new inventory. Display Planner finds and suggests thousands of websites, mobile applications and video channels for your ads across the online world.
  • Generate targeting ideas. Are you trying to reach golfers, or new parents? Just describe their interests, websites you know they visit and products they buy. Display Planner will use that data to suggest good keywords and other targeting ideas.
  • Turn data into insights. What is the total opportunity for your Google Display Network campaign and what can you expect in return? Display Planner tells you, with estimates and historical data to back it up.” google explains.

google display planner in adwords

Also available today are the two new reports that will help you understand how your ads perform across different customer segments and websites.

First up, the new “Demographic Performance Reports” show how different demographic segments, gender and age buckets, respond to your messages by showing the impression, click and conversion rates for each group – a marketer’s dream!

Armed with these new insights you can quickly tailor your ads to be more relevant for your audience, and modify your targeting and bidding settings for better performing campaigns.

And, second “Placement Performance Reports” combine automatic and managed placements in one report, “so you can see quickly how your ads perform on different websites and adjust your targeting and bidding accordingly and with ease,” google said.

These new reports will be available globally in the next few weeks in the Display Network Tab.

demographic performance reports in adwords

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