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‘Network distribution and import campaigns’ for Yahoo! Sponsored Search advertisers

Yahoo! delivered two new features for Sponsored Search advertisers:

Network Distribution enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both. If you select Yahoo! Search, your ads will appear only on Yahoo! search results pages. If you select Yahoo! Partners, your ads will appear across our partners’ pages, including WebMD, Buy.com, CNBC and CitySearch. With network distribution feature, you can choose for your ads to appear only on Yahoo! search results pages, only on Yahoo! partner implementations, or across the entire network.
Import Campaigns tool is designed to help you easily and efficiently convert your campaign data from Google AdWords into Yahoo! Search Marketing formats. Simply download your third-party file, then import it from your computer into the Sponsored Search interface. You can import your file by selecting “Import Campaigns” button, which’s located on Dashboard and Campaigns tabs, or by selecting Import tab.

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