NECs using Microsoft’s enterprise-ready software platform, including “Windows Server, SQL Server, .NET, Silverlight, security and mapping software, and user interface tools” to support its VUKUNET digital signage ad-serving engine. VUKUNET is a scalable, Web-based platform that allows advertisers to connect with customers through digital place-based advertising, increasing the effectiveness of ad campaigns and revenues of the networks hosting the ads.
NEC’s VUKUNET platform automates the manual processes that make up the traditional ad campaign, including identifying potential ad networks, delivery of ad content and reporting impressions. Digital out-of-home advertising is considered difficult to plan and buy by the agency community because of the lack of audience measurement, compliance and campaign metrics. Now with VUKUNET, both digital signage network operators and advertisers have an automated ad-serving platform. The platform is a universal ad scheduling, playback and reporting engine.