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MySpace Ads Up for Grabs; News Corp. in negotiations over new search advertising deal

A WSJ’s articlel reports that “News Corp. is in discussions with Google, Microsoft and Yahoo! about replacing MySpace’s crucial search-advertising partnership with Google, which expires next month, according to people familiar with matter.”

“Under existing deal, Google agreed to make up to $900 million in guaranteed payments for “right to sell small ads” as users surf and tap out searches on MySpace.com and on other News Corp. sites. But recently, MySpace has fallen far short of Web traffic and other milestones laid out in the Google contract, which expires (or expired) in June 2010.

Here’re some interesting facts: “First, Fox Audience Network, which serves most ads on MySpace, is supposedly on a tear with their self service platform. Second, FAN is definitely up for sale by News Corp., and at least one bidder – Silver Lake Partners (own part of Skype) has made an offer. Third, WSJ says MySpace thinks it can carve a niche for itself by exploiting Facebook’s privacy weakness. Apparently there’ll also be a new logo.”

[Source | Via]

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