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MyLikes’s pay-per-video advertising program for YouTube

MyLikes, a social marketing network that matches influential bloggers and Twitterers with advertisers, is now moving to YouTube. For e.g. Elle Fowler created a video for Benefit Cosmetics tutorial, and has over 265,000 subscribers to here AllThatGlitters21 YouTube channel. “Youtubers need to apply to get into the program. It helps if you have more than 10,000 subscribers to your YouTube channel. Each YouTube video creator creates a profile on MyLikes, which i slinked to the categories associated with his or her channel. They set their price per video and get an influence score based on factors such as how many subscribers they have, and the average number of views and comments per video. Then advertisers are matched to video creators, who then choose if they want to endorse the advertiser’s product in their own words. The videos are supposed to be identified as sponsored messages,” writes Erick Schonfeld.

More info: MyLikes Video


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