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Multi-Currency Support for E-Commerce in Google Analytics

Multi-Currency support for eCommerce in Google Analytics announced today will begin rolling out to all users over the next few weeks.

In a blog post, Google writes this new multiple currencies feature will provide Analytics users with the ability to track transaction metrics (total revenue, tax, and shipping & handling) in multiple local currencies within a single web property.

“Google Analytics will convert them into the one currency based on your profile setting. This provides key benefits for e-commerce brands looking to conduct analysis across an international customer base and helps make some previously complex reporting easier,” google explained.

“The conversion rate is pulled from currency server which is serving Google Billing. The value is the daily exchange rate of the day before hit date.”

New metrics supported in multi-currency in Google Analytics

Google said that Multi-Currency is supported by web tracking and Android SDK (iOS SDK support is coming soon). And, “the ‘currency code’ is a global setting that can be set via tracker ‘_set()’. It only need to be set once, unless the page is sending multiple transactions in separate currencies.”

Which currency does GA support?
We support currencies which are available in GA profile currency dropdown menu. Right now, 31 currencies altogether are supported.

Can I retro-process my history transaction data?
Only from the day you started using multi-currency support, you can get both local and global value.

To get started, check out this help center page, and the Google developers site for the code.

Multi-Currency in Google Analytics dropdown menu

Update 02/15: As the spring is right around the corner, Google in a blog post today remind developers to switch over to their new Mobile App Analytics Platform v2.

Google notes, that in “Version 2” isn’t just an “upgrade,” but it is rebuild from scratch and offer a brand new experience “tailored specifically for mobile app developers,” providing reports on the data you care most about, in the language you understand.”

Additionally, the Analytics has also completely rebuilt Android and iOS SDKs “to be even more lightweight, efficient, and faster.”

If you’ve no yet, the v2 offers folloing benefits:

  • More powerful mobile SDK. Google says with v2 it’s providing a new mobile app analytics solution, solving the problem that there is currently no single repository to understand end-to-end value of mobile app users.
  • New reports now show the entire lifecycle helping understanding app performance holistically through acquisition, engagement and outcome is critical to improve mobile app results, optimize user engagement and increase revenue generated.
  • Improve ROI and engagement helps app developers and brands can make better, more comprehensive data-driven decisions for mobile investments with better reports.

Check out the Getting Started Guide for Android or iOS to get your app up and running with Google Analytics in minutes.

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