diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

Apr302010

Multi-Channel Commerce ‘From online Influence to In-Store Loyalty’

Google share brand new research findings on “how digital impacts in-store sales and activities across several industries”. According to Matt McAuliffe, the aggregated results from the multiple online-to-store tests we’ve done to date show an in-store sales lift of up to 3%. Kevin Kells, National Industry Director of CPG at Google, added that there’s actually a “Zero Moment of Truth” which happens with brands online, which precedes even the point of sale interaction with consumers in-store,” noted Google.

More info: The Zero Moment of Truth

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...