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MSN Revamps Travel Channel

MSN has announced it is revamping its travel channel, offering users a mix of exclusive content, travel information and a holiday booking service provided by Expedia.

The original MSN Travel channel has been completely redesigned to offer advertisers a better platform to engage with users who travel regularly and book their holidays online.

Advertisers will be able to engage users on the channel’s message boards and place branded messaging on the web site.

MSN Travel is partnering with the following providers like Expedia, the Guardian’s Travel section, CondÈ Nast Traveller magazine, Rough Guides and Dorling Kindersley and Tripadvisor.

The revamp of MSN Travel follows the recent unveiling of MSN Movies, and is part of a greater drive by Microsoft Digital Advertising Solutions to provide consumers with more complete, targeted content.

NMA | Bink

MSN, Revamps, Travel Channel

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