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MSN Local Edition partners with NBC Local Media and Hearst Television

MSN announced two new partnerships to bring more video and local information to customers in 35 US cities on the new look MSN.com. Slated for January 2010, partnerships with NBC Local Media and Hearst Television, will offer around 3,000 news video clips a week across 36 local media markets. They unveiled new MSN Local Edition, a new site focused on providing comprehensive local information. “Local information is booming – with 72% of people regularly consuming local news, 76% of people checking weather, and 86% of people searching for a map or driving directions. Video usage online is also skyrocketing in popularity, with 62% of online adults watching a video online and 35% have viewed a television show or movie online.* Both local and video also present a tremendous growth opportunity for advertisers, with local online advertising projected to grow to $10 billion by 2013.**,” MSN blog.

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