A new look and rebranded MSN Lifestyle now called “MSN Living” launches today at Living.MSN.Com, lets you explore new ways to turn your inspired dreams into reality with fresh new voices, timely and relevant content, and a vibrant site design, informed MSN team.
“MSN Living comes sporting a vibrant new look with larger imagery for deeper user engagement, new social tools for highly social audience and more timely, targeted content. This transformation makes MSN Living the freshest face in the MSN portfolio of sites,” the MSN team notes.
The team says that they’ve created more powerful tools for you to reach and engage with audience of over 8.7M users. “The new scroll-initiated ad offering keeps your message with the scrolling user, the new Sliver ad snags attention right up front and the Interstitial ad displays in galleries where users are held captive by interesting content. Try adding Postbox in your sponsorship to integrate your brand where users are connecting socially.”
According to Microsoft Advertising, “with MSN Living you can connect with 8.1 million people who aren’t on iVillage.com: The Women’s Network, Sheknows, Yahoo! Shine and AOL Lifestyle.” And, that the “MSN Living audience spends more money online than the audience of our competition (12% more money online than the AOL Lifestyle audience and 20% more than the Shine audience).”