Microsoft teams with Philips on the flat-screen technology. Microsoft’s MSN is now offering movie previews in ‘Ambilight’ High-Definition TV. That’s according to an article in TWICE magazine. The publication reports the web portal is teaming with Philips, the maker of the Ambilight technology which surrounds a flat-screen set with a halo color directly related to the on-screen content. Philips’ Ambilight LCD and Plasma sets are now the centerpiece of a TV ad campaign starring the cartoon character, “The Incredible Hulk.”
The Ambilight HD movie trailers are available for steaming on the home page of MSN Entertainment. The site attempts to recreate the Ambilight experience by providing a similar surrounding color on the frame of the window displaying the trailer.
“The Ambilight feature on MSN Movies offers a rich and immersive online trailer viewing, creating a unique mini-cinematic experience,” says Scott Levitan, Philips’ senior vice president of marketing and sales. “Coupled with High-Definition picture quality, this first ever offering of online movie trailers in Ambilight heightens the impact of the scenes, drawing viewers to films in a way that has never been seen before.”
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MSN, Philips, Adds Movie Previews, In ‘Ambilight’ HDTV