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Mozilla “Fight Against Boredom” campaign

In 2007, Firefox 2.0 alone grew to 15.80%, while Internet Explorer 7, although benefiting from nothing but elbow room in the space occupied by IE6, succeeded in becoming the no.1 browser worldwide only in December with 40.61%. Considering the last official counts provided by Microsoft and Mozilla, IE7 had passed the 300 million mark, while Firefox enjoyed an install base of over 1250 million users. But apparently, Mozilla wanted to tip the balance in its favor even more with the “Fight Against Boredom” Marketing Campaign. You will be able to see a video illustrative of the initiative embedded at the bottom of this article.

Apparently, along with the innocent comparisons between IE and Firefox, such as the ones referencing yoga, mountain biking sports and music, Mozilla also slipped in a few pointings at fungal infections, cancer, and heart disease. Suffice to say users were not pleased. As a direct consequence of the criticism, Mozilla temporarily pulled the plug on the “Fight Against Boredom” website and officially apologized.

“Earlier today a still-in-development site for a marketing program we are working on called ‘Firefox Users against Boredom’ [went live]. The site was not meant to be publicly available and contained several stats, taken from a recent Nielsen study, that were offensive and in poor taste. I want to sincerely apologize for this oversight. We hadn’t reviewed the stats before they were accidentally published and some of them are clearly in poor taste and humor. This does not reflect the views of Mozilla and we are working to fix this immediately”, Kim promised.

Mozilla, Fifefox, Internet Explorer, IE7, IE8, Microsoft, Browser, Internet Video, YouTube

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