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May012012

The Mobile Playbook Hangout on Air Video

Goolge Mobile Playbook Hangout on Air

Last week, Google Mobile launched “The Mobile Playbook” and also held a mobile strategy panel via a Hangout on Air on the Think with Google. The panel of leading mobile experts shared their perspectives on the 5 questions explored in The Mobile Playbook. Here are some the key takeaways from the panel:

  • Insights into how Comcast saw tremendous mobile traffic even before they built out a mobile specific experience
  • Tip’s from 1-800Flowers.com’s award-winning mobile website strategy
  • Starwood hotels’ insights from their successful hyper local marketing campaigns that explored the unique demands of mobile travelers
  • OMD’s perspective on the differences between tablets and smartphones
  • Insights from the group about how they have structured their organizations for success in mobile.

Check out the Mobile Playbook Hangout on Air recording below:

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