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MIX11: Microsoft Showcased “Mango” Windows Phone OS and Developer Tools and Platform

Microsoft showcased the next version of the Windows Phone operating system and other powerful next-gen apps that span phones, PCs and other devices at the MIX 2011. Microsoft demoed the value of developing for HTML5 and the standards-based Web with IE9 on PCs running Windows and IE9 on WP.

Microsoft at the MIX 11 today provided the first deep look at the development platform for the next version of WP, arriving on new and existing handsets later this year. Developers will soon have updated Windows Phone Developer Tools. Improved tools include a performance profiler and sensor simulation, enabling developers to build more integrated and high-performing applications. The new app platform enables developers to take advantage of the following:

  • Live Agents create superior customer engagement with real-time interactions via Live Tiles, Push Notifications, Deep Linking and Background Agents.
  • “Multitasking” meets Integrated Experiences with Live Agents: Superior customer engagement with real time interactions via Live Tiles, Push Notifications, Deep Linking and Background Agents. Multitasking is also enhanced to allow for fast apps switching, as well as background audio and file transfer.
  • Phone Integration has been greatly improved for developers looking to enable their apps to do more with their apps. The Live Tiles, Extras and push notifications functionality has been expanded to give developers more flexibility to engage with their customers.
  • Developers will also have access to the Motion Sensor library and the camera, enabling amazing augmented reality experiences. The integration extends deeper into the operating system via sockets and database access now available to apps and games.

Specific to the refreshed WP Developer Tools that arrive in May, Microsoft also added;

  • A new profiler and emulator for testing
  • Support for Silverlight AND XNA in the same project
  • Structured storage that enables access to SQL database
  • Access to calendar and contacts through apps
  • And much more

Developers will be able to take advantage of these new capabilities to create even more creative and engaging WP apps and games.

The free WPDT for the new WP OS will be available to developers in May. With 38,000 registered developers, more than 13,000 available apps and 1.5 million downloads of the original WPDT, developers are the foundation of the fast-growing WP ecosystem.

Microsoft also provided an early glimpse of app concepts for the next version of WP OS with new experiences from Skype, Spotify, Layar, Qantas, Amazon Shopping and Kik Messenger.

Here’re a few videos:

Amazon Shopping for Windows Phone: Microsoft provides an early glimpse of app concepts for the next version of WP OS with a new experience from Amazon Shopping.

Kik on Windows Phone: Kik is a real-time texting app that turns traditional text messaging into real-time conversations. Coming soon to WP Marketplace.

IMDb on Windows Phone: Using deeper phone integration and Bing Search Extras, IMDb users can explore movies and purchase tickets on WP.

Other new apps and games include Skype, Australia-based airline Qantas, the game “Plants vs. Zombies,” and the augmented reality app Layar.

Qantas for WP allows users to manage travel plans including checking in and reviewing the status of an upcoming flight.

Qantas for WP7

Microsoft also announced that the wildly popular game “Angry Birds” will be available at the WP Marketplace beginning on May 25, 2011.

Angy Birds for WP7

A key piece to Microsoft’s strategy in the mobile ecosystem is establishing long-term relationships with developers to ensure that this community plays a key role in shaping what’s next in mobile.

According to Matt Bencke, general manager of developer and marketplace for Windows Phone, a big part of building these relationships comes from making it easy to develop for all Windows Phones, and allowing them to reach as many customers as possible. As developers succeed, he said, so too will operators, device-makers and, ultimately, end users.

The next version of WP expands the developer opportunity through WP Marketplace adding:

  • More countries — 35 Mango countries with creation and commerce.
  • More Reach — Dedicated games Marketplace, beta distribution
  • More Discoverability — Exposure through Bing Search “Extras,” search functionality and new merchandising opportunities
  • More Monetization — More MO billing, expanded country support for advertising SDK
  • Streamlined processes — App Hub app submission, update, management and reporting capabilities

[Source: Microsoft Press]

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