Miramax joined Warner Bros, Paramount, and Universal with the launch of its own Facebook app offering movie rentals in exchange for Facebook credits. Along with watching movie clips and playing games, users will get access to full-length feature films from the Miramax library, including Clerks, Kill Bill, Good Will Hunting, and No Country For Old Men.
“The app allows users to view Miramax films on multiple devices, including their PC, iPad or TV. And Miramax friends around the globe will not be left out as the app will be made available to Facebook users worldwide. Finally, we’re using Facebook Credits and Facebook Connect to make it easier to use the service,” stated company.
“Today there are over 50 million friends on Facebook that mention a Miramax film in their profile, interact with our Miramax page, or like the fan pages of beloved Miramax titles and talent — from Good Will Hunting to Pulp Fiction and Ben Affleck to Quentin Tarantino.
Our goal with the Miramax App is to offer consumers a great user experience where they can watch movie clips and feature length films, play games and share the experience with their friends within the Facebook community. And in doing so, we aim to ultimately build our reach to 150 million+ Facebook friends within the next 18 months,” notes Miramx.
The app is launched with just rental VOD — but the company plans to give consumers the opportunity to buy films and store them in their own cloud-based digital locker — to then access the content anywhere they want, across ALL devices.
Once you rent, you’ll have a full 30 days of access to the movie. But once the movie is started, you only have 48 hours to finish it before it expires. The iPad and Google TV also work with the App.