DoubleClick Ad Exchange team today launched the “Minimum CPM Recommendations” for DoubleClick Ad Exchange publishers.
“This feature automatically recommends an optimal minimum cpm for each eligible ad slot in the Ad Exchange auction. It also automatically generates a graph that provides better visibility into how different floor prices might affect a publisher’s bottom line, explains Nemo Semret, Software Engineer.
Semret said, “Ad Exchange publishers can take advantage of these insights today directly from the My Ads tab.”
Adding he said, “To deliver these recommendations, we created an algorithm that analyzes all historical transactions for each publisher’s ad slots, also taking into account factors like traffic patterns, to better understand and predict supply and demand trends.”
“As always, we are also careful to ensure that individual advertiser bids are not exposed and that the integrity of the Ad Exchange auction is protected. Initial results with early beta testers indicate an average 20% revenue lift for adopted recommendations,” added Semret.