“Alex Tew, the mastermind behind The Million Dollar Homepage is most certainly pressing his luck. Tew sold one million pixels worth of advertisement for $1 per pixel and made $1 million. It worked so well that he thinks he can do it again, this time for twice the price.”
Tew is reportedly on the verge of launching a second site called Pixelotto. Instead of selling each pixel for $1, he plans to sell each pixel for $2, plus hold some kind of lottery where the winner who clicks the right advertisement will win $1 million.
Million Dollar Homepage Becomes Multi-Million Dollar Homepage