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Millennial Media ‘Android and iOS in Deadlock for Mobile Usage in November 2010’

Millennial Media released their monthly mobile device trends report “for November Apple led all devices manufactures with 25% of Millennial Media’s network with Samsung and Motorola coming in 2nd and 3rd with 17.3% and 15.33%, respectively. iPhone came in first place for the most used mobile device on the network with 14.28% and iPod touch came in second place with 8.96% of the network. Motorola’s Droid finished in third with 7.48% of the market and the iPad topped Apple’s offerings with 1.76% coming in at 7th place.”

Millennial Media smarthphone usage

Millennial Media smartphone top devices

“In the most used mobile app categories, games account for 28% of the network while music and entertainment apps came in second with a combined 22%. In terms of what the Millennial Network adverstises on, Android apps represented 54% of the network and iOS represented 38%. Getting into the Android vs. iOS portion of the report Apple’s iOS and Google’s Android tied at 38% for overall ad impressions.

Ad publishers and app developers were surveyed about the platform they intend to support the most in 2011 and the leading response was Google’s Android. Apple’s iPad and Windows Phone 7 platform both tied for second place on the survey.”

Millennial Media

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