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Microsoft’s new “Leaving Google Apps for Microsoft Online” campaign

Remember Apple’s “switchers” campaign — the one where they highlighted Windows users who dumped their Windows PCs for Macs?

Now, Microsoft started touting customers who’re switching from Google Apps to Microsoft’s Online hosted services.

In this regard, Mirosoft publised two case studies that highlight how customers have answered the question “Why Microsoft?

“China Navigation, a 300-employee company, is said to have abandoned Google Apps for BPOS “after issues with support and reliability.” The 2,000-employee Intero Real Estate — “located literally a few freeway exists away from “Googleplex” in California, according to Microsoft switched to Microsoft because it needed enterprise-class functionality, like Group Policy Management. In this case, according to Softies, Google Apps was too simple.”

Google retort, via a corporate spokesperson: “Large companies with thousands of users continue to switch from Microsoft Exchange to Google Apps on a weekly basis. Competition is good for everyone, and we also pride ourselves on making it easy for companies to move away from Google Apps if they want to. It’s particularly easy for those that don’t have any employees on Apps to begin with.”

Well said Google, by the way, Mr. MS, what would you say on adding Google’s Goggles like “visual scan” feature added Bing for iPhone. Because, there were lots of tweets, when Google added customized background images on its homepage?


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