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Microsoft’s Inner Thoughts on Online Advertising

Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo?

In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits. (See that post here.)

Re-reading those documents now show that Microsoft was clear with the Federal Trade Commission that an approval of Google-DoubleClick might lead it to take drastic action

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