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Microsoft’s big ad campaign for new search engine (Kumo)

Microsoft has picked ad agency JWT to oversee an $80 million to $100 million campaign for its new search engine, possibly under the Kumo brand name, according to an Advertising Age report. The online, TV, print and radio campaign is expected as early as June, according to the report. It appears to be the first time the timing of the potential rebranding has been nailed down.

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