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Microsoft’s “Be What’s Next” Slogan Gets Official, Trademark App Filed

Microsoft’s “Be What’s Next” tagline was first spotted in July this year in a video that leaked out of the company’s internal sales summit.

And now, Long posted that Microsoft has now filed a trademark to protect the new tagline. It’s all about agility, anticipation, innovation, and the willingness to take risks in the hope of achieving something great.

Also of note: The company has adjusted the typography in its name just slightly, to give the logo better posture, in the words of Harry McCracken of Technologizer.

Here’s a refreshed logo:

Be What's Next

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