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Microsoft Zune Website internet traffic tripled

The Website devoted to Microsoft Corp.’s Zune music player nearly tripled its share of Christmas Day’s overall Internet traffic in comparison with last year, but it still fell far short of Apple Inc.’s iTunes site, an analytic vendor said today.

Zune’s site bagged a 299% boost in Web-visit market share on Christmas Day compared with Dec. 25, 2006, New York-based Hitwise Ltd. said Thursday. Buyers of the Zune head to the site to download software that is needed to access the device’s online song store.

Before Christmas, other reports hinted that the Zune, which Microsoft revamped in November, was selling like hotcakes. According to some news stories, the Zune was in short supply, with some online retailers selling out their inventory of the 80GB model. Some online retailers previously said to be short of Zunes, such as Amazon.com Inc., now show the player in stock.

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Microsoft, Zune, Zune 2, Zune 80, Website, Christmas, Internet Traffic, Web Traffic

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