The Microsoft Digital Advertising Solutions guidelines has ideas on how to monetise ad opportunities on social networks based on research that revealed 25% of social networkers post views on specific ads; whilst 35% regularly forward a space, ad or link.
The Metrix Lab research also revealed 68% of consumers visit websites to find out more about what they have read on a friends’ site. Couple this with the fact that 70% of social networkers will put sponsored/branded content on their personal space; and advertisers have the opportunity to influence social networking communities through content that is either recommended to their friends or included on their personal space.
The research shows 73% of consumers visited the personal space of a brand, and 16% have a dialogue with a brand. Consumers will interact with brands online. With 215 million user accounts estimated to exist on social networking sites globally advertisers can identify influential social networkers as independent brand advocates.
Chris Ward, Commercial Director, Microsoft Digital Advertising Solutions, said: “Social networking has changed the rules of the game and consumers now have the power to make or break a brand.
“This type of relationship provides a two way dialogue where the brand receives feedback and the social networker could be monetised for their efforts – positive or negative.
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