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Microsoft Windows Mojave Experiment

For those new to the Mojave Experiment, it’s a focus group effort initiated a few weeks ago. Check out our post Microsoft Mojave to revive Windows Vista for detailed info. Microsoft interviewed and polled 120 participants in San Francisco to see how people reacted to Windows Vista when they were not aware they were seeing Windows Vista. You can see the recorded discussions for yourself.

Some facts about the research

  • The focus group took place over three days in San Francisco and was conducted earlier this month.
  • All participants were either Mac, Linux, or users of versions of Windows that came before Windows Vista. Respondents were chosen from the focus group organizer’s database, called at random, but then selected based on having a low perception of Vista (<5 rating on a scale of 1-10).
  • The participants were given a demo by a trained retail salesperson – geared towards the experiences they seemed most interested in following a series of interviews. While the retail salesperson drove the demo, it was geared by the interests and direction of the participant.
  • We did not use some geeked out or custom built PC. We used an HP Pavilion DV2500. It had 2GB of RAM and was running an Intel Core 2 Duo CPU T7500 @ 2.20GHz. The OS was a 32 bit version of Windows Vista Ultimate.
  • Of the 120 respondents polled, on a scale of 1:10 where 10 was the highest rating, the average pre-rating for Windows Vista was 4.4. After they saw the demo, respondents rated Mojave an average of 8.5.

Experiment user breakdown:

  • 84% XP users
  • 22% Apple OS users
  • 14% Other Windows (Pre-XP) users
  • 1% Linux users i

Check out the ad on the top right of www.Valleywag.com – “Mojave Experiment” is beginning!

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