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Microsoft to use Powerset to tailor search – Google outpaces search market growth

Microsoft plans to use the tools it acquired in Powerset to “gain an edge against Google” a deeper understanding of what people are searching for and what’s on Web pages. Specifically, the company believes examining a full sequence of user queries can lead to more useful results. Today, the company only keeps track of the immediately prior search, but often users use search engines to explore subject areas broadly, said Satya Nadella, senior vice president of Microsoft’s search, portal and advertising platform group, at the Search Engine Strategies conference.

“I believe this notion of understanding user intent–being able to analyze (search queries) and come up with search patterns and use them to shape the search experience–is one of the most important areas for us”, reports CNET.

In another report, Neilsen Online, showing Google continuing to gain, and Microsoft continuing to slip in US search market share. “Google had 60 percent of the 8 billion searches in the month, Nielsen said. Yahoo, whose searches dropped 11 percent, had 17.4 percent of the market, and Microsoft, whose searches dropped 10 percent, had 11.9 percent of the market.”

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