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Microsoft to Begin Testing Search Ads on Yahoo! in UK and France in mid-January

Microsoft Lays European Market Plan of Microsoft and Yahoo! Search AllianceRemembr, Microsoft and Yahoo! Search Alliance, the company has posted its 2012 implementation plan of new European markets, and what you can expect in the UK and France over the coming weeks.

Yahoo! Search and Bing will deliver a competitive search offering that provides advertisers both quality audiences and opportunities to leverage strategic partnerships to efficiently deliver a strong return on investment.

Paid search testing to start mid-January
“Our goal is to have Microsoft Advertising adCenter provide the paid search results for Yahoo! sites in the UK, France and Ireland in the first semester of 2012. We will therefore begin as early as mid-January to test the delivery of paid search results from adCenter on a small percentage of Yahoo! traffic in these countries. While the actual volume may vary during the testing period, we plan to test adCenter ads on up to 10% of Yahoo! traffic,” blogged Cedric Chambaz on adCenter blog. Adding, ” W’ll also continue to monitor and adjust the ad test until the Yahoo! ad serving transition to Microsoft Advertising adCenter is fully complete,” he said.

Chambaz advises users of the European maket to monitor their campaigns and be prepared to increase their campaign budget if it is more than 80 per cent depleted; “your usual Microsoft representative can work together to adjust your budget if needed to help meet your business objectives,” he said.

Simplified location targeting coming soon
“In addition to preparing to implement the combined marketplace, we’re also already improving the adCenter campaign management experience. Simplified location targeting capabilities will help you reach more relevant users with new Language and Location targeting options, which will automatically replace the option to target by Language and market,” informed Chambaz:

  • Reach users in multiple locations that speak the same language.
  • Select locations you wish to target at the campaign or ad group level from bundled countries to the individual city level.
  • Apply bid boosting by locations to focus your spending more effectively.

“All Microsoft Advertising adCenter customers in the UK and France will soon benefit from these new simplified targeting capabilities, automatically,” added Chambaz.

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