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Microsoft, thePlatform Enable Delivery of Protected, High-Quality, Premium Online Video

Microsoft and thePlatform have integrated Microsoft’s leading digital media technologies, including Microsoft PlayReady and IIS Smooth Streaming, into thePlatform’s mpx video management system. With this integration, premium video providers can deliver protected, high-definition (HD) Web video for both in-home and remote viewing experiences. The solution provides full offline and streaming capabilities across a broad ecosystem of devices spanning Windows-based PCs and Macs.

“thePlatform is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Cablevision, Canwest, CBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, HIT Entertainment, NBC Local Media, Outdoor Channel, PBS, PBS KIDS Sprout, Rogers, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, truTV and numerous others. With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash.”

By implementing IIS SS, a feature of IIS MS, thePlatform’s customers can present optimal experiences based on available network bandwidth and device capabilities. IIS SS is a form of dynamic adaptive streaming over HTTP for delivering live and on-demand content that adjusts video quality automatically and scales massively on content distribution networks. It provides a high-quality viewing experience, which can lead to longer engagement times and makes possible the delivery of full HD 1080p media experiences. thePlatform is also using Transform Manager, which’s a server-side transformation engine built into IIS MS, to streamline production workflow for content companies by enabling solutions such as encoding once and simultaneously delivering multiple formats.

PlayReady tech is widely supported in the industry and draws on the experience gained from more than a decade of investment that Microsoft has made in the development of digital rights management (DRM) technology. By offering PlayReady, thePlatform offers content protection technology for publishers on Windows-based PCs and Macs. thePlatform’s support of PlayReady underscores its benefits as a flexible, reliable and scalable content protection technology.

Comcast Interactive Media LLC is the first company to combine PlayReady and IIS SS technology with thePlatform’s video management services, as part of Comcast’s Xfinity TV service, which’s available online through the company’s popular Xfinity TV app. The technologies are integrated as part of the On Demand video streaming feature on the iPad.

[Source: Microsoft Press]

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