System builders — “white box” PC vendors who build customized systems — are offering new holiday bundles designed to entice consumers to take the Windows Vista plunge.
Microsoft system builders offering Vista Holiday bundlesAs part of its fourth “Buy Local” campaign — known as the “Consumer Preference Campaign” — Microsoft is working with its system builder partners to create new digital home, gaming and home-server configurations. Microsoft and its partners plan to focus these new offerings around “some key areas of demand,” said John Ball, general manager of Microsoft’s U.S. System Builder Partners group.
Microsoft is encouraging its partners to build systems that are aimed at particular “user experiences.” Digital-photography-optimized systems come bundled with a photo-inkjet printer, Ball said. Gaming systems feature in a wireless gaming router.
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