Consumers can now purchase and download our most popular products like Windows and Office online through the new Microsoft Store. I do like the design of the site, it’s clean and uncluttered with no brand logos – how refreshing!
So far the stores are available in Germany and the UK with other international stores coming online in 2008 and 2009. The platform which drives this online purchasing will become available to partners in the future so they can distribute our products electronically too.
This is an interesting step for Microsoft and one wonders what the end game is here. Is this the brand we take into the high street to challenge Apple and it’s stores to compete more effectively in the consumer space, or will we continue to leverage our retail partners?